Friday, February 15, 2013

Suggestions







I signed up for the Digital Marketing class to learn more about how businesses use different technologies to approach their consumers, create awareness and promote their brand. Due to Ms. DeSousa health issues the class haven’t been consistent since the beginning with barely 3 meetings since the first day of class.  I was really excited to begin this class, liked the syllabus and the projects we have to do. The mobile ad campaign seems very interesting, can not wait to start on that project.

My three recommendations for this class are: Go through chapters more in detail, more feedback and help with homework projects and improve communication through Webcourses. 

It will be very helpful to go through the chapters more in detail, since we haven’t since chapter 1. and 2. Understand the material and discuss in class with real world examples, and share opinions with others. It will be really interesting to discuss news on magazines about how digital marketing strategies are been incorporated in companies. I will also learn more about Social Media Optimization. 

Feedback from the instructor is very important for students. Been able to ask the professor if a project is going the right way before it is finished. When we have so little info about a project and how to proceed it is hard, that’s why feedback is important to learn from mistakes, improve the outcome of the project and to prevent misunderstandings with homework. We have very little information about our next project which is the Mobile ad Campaign. I really have no clue on how to start or what program we have to use to develop that ad.

Communication through Webcourses has been very difficult, only students answering other student questions. I really appreciated all the communication throughout the transition period and announcements you made. It gave us a clear a idea of what was going on with the class. A fast way to communicate and keep contact with the instructor to clear any doubts about the class. When professors only write through knight’s email, is not helpful since not many people check that email periodically. Webcourses is a better way.


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